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Hall of Fame


Fred Cuellar, the CEO of Diamond Cutters International, has been the official jeweler of the Houston Sports Hall of Fame and the Houston Sports Awards since their inception. He holds a wealth of experience in the diamond and jewelry industry. The author of the international best-selling book “How to Buy a Diamond”, Fred Cuellar is ranked as the world’s top diamond expert.


Fred founded Diamond Cutters International in 1985 and has grown it to a leading diamond and colored stone cutting house and custom jewelry manufacturer. Fred's client roster holds multiple US Presidents, Oprah, the Anschutz Corporation, Red Bull, the Saudi Royal Family, and hundreds of professional athletes, Super Bowl, Stanley Cup, and World Series Champions. 

He is proud to serve our local Houston and broader Texas community.

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